![]() “It’s just a simple design that can be used in a lot of different ways,” said Fernanda Suarez, social media manager at Huge. The original typeface by the British Ministry of Information was designed to be hard for the Germans to counterfeit it. The slogan’s classic design has also contributed to its appeal. It helped that it could be easily personalized. In the 2000s, America’s global war on terror had begun, to be followed by the recession, which helped the slogan take off and develop a life of its own, said Christian Hughes, principal and president at agency Cutwater. Retailer Juicy Couture came up with “Keep Calm and Choose Juicy” a few years ago, while Major League Baseball promoted inter-team rivalry by selling sports merchandise such as “Keep Calm and Beat the Red Sox.” E-retailers like Amazon and Etsy have thousands of products with various versions of the slogan. Brands haven’t hesitated to incorporate it over the years. There’s “Keep Calm and Have a Cupcake” merchandise for sweets lovers and “Keep Calm and Kill Zombies” for wannabe zombie slayers. It has also spawned remixes and parodies, in part because brands have come up with their own versions and in part because one U.K.-based company has trademarked the phrase across the European Union and the U.S.Įither way, there seems to be a version for everyone. Since then, it has become a global cultural meme, plastered on everything from T-shirts to coffee mugs to cuff links. “Keep Calm and Carry On” was discovered in 2000 on an abandoned propaganda poster from the Second World War in a second-hand bookshop in England. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |